The Prosperity Blog

ASSET TRANSFERS:From Cash to Cash Values and Life Insurance

With a new generation of young adults coming to age in an economic landscape that has seen sharp economic and falls following the Great Recession and COVID-19, cash value life insurance holds a unique position in the landscape of savings, risk tolerance, and certainty.


Rather than being seen through a black-and-white lens as either “expensive life insurance” or a “poor investment,” there is a groundswell of commentary that recognizes the unique position cash value life insurance holds in the financial universe.

While studies show that cash value life insurance has declined in overall popularity in recent years, it continues to be a popular choice among the wealthy. Top earners and those with significant financial assets use cash value life insurance policies as both a financial strategy and protection strategy. It offers families protection against human loss, as well as a way to create good savings habits and tax strategies.

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The Importance of Knowing Your Why

“If you can’t explain it simply, you don’t understand it well enough.” Albert Einstein

Ever have this experience trying on new clothes? The fashion consultant raves over each new garment, saying things like: “Ooh, I can’t believe how great that looks on you!” or “Wow, I can’t decide which one I like better!” If you’re like most of us, you probably appreciate the compliments and personal attention. Yet there’s also a part of you that knows some of the enthusiasm stems from being a potential customer. So you take the comments with a grain of salt. Now suppose a salesperson said, “You know, that style just doesn’t suit you. I think this one is a better fit.” What would you think?

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In April 2019, The New York Times alerted us to the danger of overconfidence when investing. The paper quoted Mark Fonville, president of Covenant Wealth Advisors. He explained that many higher net-worth clients approaching retirement will try to carry with them the spirit of risk-taking that may have brought them success in their business. This can quickly lead to something he calls an “overconfidence bias” and an investing approach that is more like gambling than wealth management

Unfortunately, when older investors fall prey to this, they can put the “retirement” they expect in serious peril.

We’d like to further push this conclusion and suggest that any age group can also fall into the gambling trap. After all, the “stock market mindset” is pushed as THE way to build wealth, when in fact it takes a lot of risks (which doesn’t equal reward) to gamble in the stock market. COVID-19 has added fuel to the fire, as many younger investors have taken advantage of lower prices in the stock market. Due to inexperience and a lack of capital, young investors are likely taking more risks than they should.

Is Investing Just Gambling? 

In truth, it depends on your approach and your investments. If you’re doing it “right,” your investments shouldn’t be a gamble. Although the common understanding of investments often leads to gambling. Let’s unpack the difference.

Tom Murkco, the CEO of, published an essay 20 years ago that remains just as relevant and helpful today as it was back then. He set out several differences between investing and gambling. We’ve compiled them below:


When someone invests…

  • sufficient research has been conducted;
  • the odds are favorable;
  • the behavior is risk-averse;
  • a systematic approach is being taken;
  • emotions such as greed and fear play no role;
  • the activity is ongoing and done as part of a long-term plan;
  • the activity is not motivated solely by entertainment or compulsion;
  • ownership of something tangible is involved;
  • a net positive economic effect results.

When someone gambles…

  • little or no research has been conducted;
  • the odds are unfavorable;
  • the behavior is risk-seeking;
  • an unsystematic approach is being taken;
  • emotions such as greed and fear play a role;
  • the activity is a discrete event or series of discrete events not done as part of a long-term plan;
  • the activity is significantly motivated by entertainment or compulsion;
  • ownership of something tangible is not involved;
  • no net economic effect results.

When defined in this way, it’s easy to see the differences between investing and gambling. It’s also easy to see that because of the vehicles some people use to invest, their behavior may more closely resemble gambling. 

That is why it’s crucial to examine both personal investment behavior and the vehicle for investment before making a deal.   

Industry studies have repeatedly shown that the behavior of mutual fund investors often accounts for poor investment performance. This is because they often don’t approach investing systematically, and emotions like greed and fear may cause people to make impulsive decisions, with little or no research. Not surprisingly, the results from these methods more often resemble the returns from lottery tickets.

Not Gambling with Your Investments: Easier Said than Done?

In his book, Snap Judgment: When to Trust Your Instincts, When to Ignore Them, and How to Avoid Making Big Mistakes With Your Money, author David Adler says the psychological component of investing is the most difficult to manage. Adler contends that behavioral research shows many individuals have an almost overwhelming set of hard-wired dispositions to take gambles rather than make investments. 

Adler quotes Andrew Lo, an MIT professor of finance:

“The same neural circuitry that responds to cocaine, food, and sex has been shown to be activated by monetary gain as well.”

For some people, the thrill of investing/gambling can be addictive. You must remember, however, how important it is to prioritize your financial well-being and big-picture dreams, rather than seeking a financial thrill. Don’t sacrifice the things that will matter most to you, especially if you’re risking money that’s meant for retirement, education, or making memories with your loved ones.

This imperative to not compromise investing by gambling highlights one of the greatest benefits of working with a team of financial professionals: Besides receiving informed advice, a financial professional can often serve as a protection against gambling with your investments, by encouraging you to make sound decisions based on good research that have a high likelihood of success.

Take a moment to consider the last few major financial decisions you’ve made in the past year. Then look at the list above. Did you make an investment or take a gamble? If you’re interested in acquiring liquid assets without gambling, contact us today to see how we can help. We’d be happy to help you create more certainty, flexibility, and freedom in your financial picture. Email us at or call (877)-889-3981 ext 100.

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How Will You Meet the “10,000-Hour Rule” for Your Finances?


Malcolm Gladwell is the author of the best-seller, Outliers: The Story of Success. The book attempts to identify both internal and external factors that appear consistently in the lives of successful people. Rather than simply attributing personal success to ambition and hard work, Gladwell identifies other diverse variables, including the month of one’s birth, the era in which you were born, the occupational background of your parents and grandparents, and how many hours a year people work in a given culture.

In examining all these items, Gladwell concludes that success is as much about what is around people as what is within them (in the way of natural gifts and abilities). It’s not to say that these external factors deny the value of ambition and hard work. In fact, one of the most significant factors mentioned in Gladwell’s book is what scientists call the “10,000-hour rule.”

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